UX/UI

A visual experience


We create new digital experiences anticipating the future of interactions between people and technology.

We employ agile and exploratory UX / UI processes based on ethnographic observation and iterative design.

User study

  • Collecting opinions through surveys and interviews that provide a clear image of the user’s motivations and expectations.
  • Analysis of needs and behaviors through ethnographic observation.

Usability analysis

  • Audit of the ergonomics and usability of digital solutions and products.
  • Identification, classification and evaluation of the problems that affect the product.
  • Search for solutions and generation of value propositions.

Ideation

  • Brainstormings with designers and creative experts to create and define new products.

Wireframe and prototyping

  • Design and definition of the structure and essential elements for product development.
  • Creation of wireframes and high fidelity prototypes with real and interactive content.

Documentation

  • Generation of documentation that identifies, details and provides solutions to all use cases and serves as a guide for the technical team throughout development.

User testing

  • Design, execution and reporting of user tests to evaluate a prototype or a final product: preparation of the test plan, selection of participants, organization of the session, analysis of results and preparation of the report with recommendations.

Research and identity creation

  • Search for elements of inspiration and analysis of the sector and competitors to create a new visual ecosystem (Look & Feel).
  • Definition of the visual strategy and concept proposal.

User interface proposal

  • Creation of high quality visual concepts.
  • Transformation of UX wireframes into screens and final product pages (UI).

Style and supervision guide

  • Creation of design systems, library of atomic components and style guides.
  • Generation, optimization and export of assets.
  • Development of the style guide.
  • Supervised implementation.
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